Council Refers Lodging Tax Measure to Voters

Published on July 17, 2025

At its July 16 meeting, the Medford City Council voted unanimously to place a proposed 2% increase to the City’s maximum allowable Transient Lodging Tax (TLT) on the November 2025 ballot. If approved by voters, the increase would raise the City’s TLT from 11% to 13%.

The Council’s action does not raise the maximum allowable lodging tax at this time or change the actual rate of the lodging tax charged—it simply refers the question to voters for a final decision of raising the maximum allowable rate.

Alongside the ballot referral, Councilor Nick Card introduced a motion—also unanimously approved—directing staff to take several follow-up actions:

• Prepare a resolution establishing a 1% conditional increase to the actual rate, to take effect only if the ballot measure passes. The resolution will include a sunset provision and limit the use of that revenue to a conference center or similar facility as part of the Creekside Quarter or similar downtown development.
• Investigate the potential for differential TLT rates, such as a district-based model rather than a flat citywide rate.
• Schedule a study session to report back to Council on these items.

These steps aim to ensure the policy framework is responsive to stakeholders and structured to support public benefits while maintaining transparency and flexibility.

Tied to Long-Term Vision

The proposed increase is connected to the City’s broader vision for a more vibrant and active downtown. As part of that effort, the City is exploring projects such as a new convention center and a publicly owned, multi-use stadium.

The stadium could serve as the future home of the Eugene Emeralds, a Minor League Baseball team affiliated with the San Francisco Giants, while also hosting concerts, tournaments, and community events. Together, these projects would support tourism, economic growth, and year-round activity in the city core.

•  Read more about the Creekside Quarter concept
•  Learn about the Eugene Emeralds’ interest in Medford

These efforts reflect the City’s 2040 Vision and Biennial Goals to enhance public spaces, attract investment, and strengthen Medford’s position as a regional hub for events and recreation.